Passionate People Get The Most Press & Effective Social Media Campaigns
Presenting your brands compelling story in non-profit industry
With an overwhelming inbox of press releases and media alerts, learn how to refine your press and marketing message with an authentic compelling story for your organization. This session focuses on how press can help enhance your brand and ultimately be more attractive to donors and corporate sponsors.
The 2nd part of this workshop also focuses on creating an effective social media campaign. Social media is more than just a ticket link to your next event! Join us for this interactive session that focuses on effective and timely social media campaigns that highlight upcoming events, relevant content and responding to the not-so-friendly feedback through cyber world.
Jaclyn M. Tacoronte
JMT Media, LLC
Jaclyn M. Tacoronte is an award-winning marketing and public relations professional with over 15 years of experience in both agency and client-side settings, serving Fortune 500 companies, including Canon, Puma, Harley-Davidson and Proctor & Gamble. She is frequently a public relations guest speaker and panelist for New York State Council for the Arts, Staten Island Not For Profit Association, Center for Non Profit Success and Staten Island Partnership for Community Wellness.
She is the former Director of External Affairs & Business Development for Snug Harbor Cultural Center & Botanical Garden, a major New York City cultural destination located on an 83-acre campus on Staten Island where she spearheaded all marketing and public relations efforts leading to over 200 plus online and print editorials and features including the coveted Fall 2014 Harpaar’s Bazaar cover featuring the iconic New York Chinese Scholar’s Garden. Prior to that role, she served as the Marketing Director at The Young People's Chorus of New York City, where she helped position the organization to receive the 2011 National Arts & Humanities Youth Program Award administered by the President’s Committee on the Arts & Humanities..